Graza

Challenge: Market Graza olive oils to a Gen Z audience.

Solution: Throw a dinner party.

Playing into the graphic and fun style Graza already embodies, I tapped into the way Gen Z curates aesthetics, romanticizes everything, and documents it all. We threw an extravagant dinner party for a common dish, demonstrating how Graza is still relevant even when the stakes aren’t that high. Whether you’re cooking a 5 course meal or a spaghetti dinner with your friends, anyone can be a chef.